We are thrilled to announce that Adirelounge is now a registered EU Trademark! 🎉

This milestone is more than just a legal achievement. It represents the next step in our journey to build a brand that celebrates heritage, innovation, and sustainability while expanding our footprint across global markets.

Why This Matters

Securing an EU trademark means that Adirelounge® is now legally protected across all 27 European Union member states. For us, this protection goes beyond safeguarding a name or logo — it ensures that our story, our artistry, and our commitment to reimagining African hand-dyed textiles have a strong foundation in Europe.

For our partners, retailers, and customers, it means:

• Authenticity you can trust — Adirelounge stands for original, protected textile innovation.

• Global credibility — Our brand is recognized under one of the strongest trademark systems in the world.

• Long-term vision — We’re building something that is here to last, with sustainability and culture at its core.

Our Journey So Far

From our beginnings as a small studio dedicated to reinterpreting Adire (Yoruba indigo dyeing traditions), to becoming a cross-cultural African-European brand, we’ve always believed in the power of textiles to tell stories and create impact.

Along the way, we’ve introduced:

• Sustainably dyed fabrics rooted in tradition yet adapted for contemporary design.

• AI-assisted pattern design tools that open up new creative possibilities.

• Digital product passports to bring transparency, traceability, and storytelling to every fabric.

Now, with this trademark, we’re solidifying our place in the global textile ecosystem.

Looking Ahead

The EU trademark is not the finish line — it’s a launchpad. It gives us the confidence and legal backing to expand our collections, scale our innovation, and collaborate with even more designers, brands, and retailers worldwide.

At Adirelounge®, we will continue to:

• Preserve and celebrate African craftsmanship.

• Innovate with technology and sustainable practices.

• Build meaningful connections between heritage and modernity.

Thank You

To everyone who has supported us on this journey — from artisans and partners to our community of designers and customers — this achievement belongs to all of us.

Here’s to protecting our heritage, scaling our impact, and weaving the future of textiles together.

💙 Adirelounge® — A Heritage of Innovation.