Meet the Founder

Meet the Founder

Cynthia Asije is the Founder & CEO of Adirelounge, a contemporary textile company blending heritage craftsmanship with modern luxury and innovation.

With over ten years of experience in fashion and textile entrepreneurship, she leads the brand’s creative vision, strategy, and partnerships. Her work has been recognized internationally, including Fashion Designer of the Year at the NIDA Awards,Top Social Entrepreneurs in Europe, Finalist Global Awards South Europe,Google Women Accelerator Program, On the NASDAQ Times Square twice, Techstars & Ondeck Alum and she is a graduate of the Inside LVMH Certificate.

Cynthia founded Adirelounge to build a globally relevant textile brand rooted in culture, responsibility, and long-term impact.

A founder-led company, built with intention

Adirelounge is a founder-owned and independently led textile company driven by a commitment to craftsmanship, culture, and long-term value.

Our work is guided by clear leadership, hands-on creative direction, and thoughtful partnerships across design, production, and innovation. We believe strong brands are built through clarity of vision, respect for craft, and responsible growth.

As we scale, we collaborate with artisans, specialists, and partners who share our values while remaining firmly rooted in a founder-led approach.

Team Structure

  • Founder & CEO

    Adirelounge is led by its Founder & CEO, who oversees creative direction, strategy, partnerships, and brand development. This role ensures alignment between heritage craftsmanship, modern luxury standards, and the long-term vision of the company

  • Creative & Production Network

    We work with a trusted network of artisans, makers, and production partners who bring deep technical knowledge and cultural expertise to each project. This collaborative model allows us to produce thoughtfully, responsibly, and with respect for craft traditions.

  • Advisors & Specialists

    As the company grows, Adirelounge collaborates with advisors and specialists across sustainability, innovation, and business development to support responsible scaling and global relevance. This flexible structure allows us to remain focused, agile, and values-led.